NEW YORK-OCTOBER 12:Alzheimer's Association Rita Hayworth Gala Kick Off on Tuesday October 12, 2010 at the Park Avenue Residence of Cornelia & Martin Bregman, New York City, NY. The event served as a kick-off event for the 27th annual Alzheimer’s Association Rita Hayworth Gala being held in NYC on October 26th. Over the past 27 years the Rita Hayworth Galas have raised more than $53 million to support the Alzheimer’s Association’s goal of enhancing care and support for all affected and eliminating Alzheimer's disease through the advancement of research. Princess Yasmin Aga Khan established the Gala as a tribute to her mother, Rita Hayworth, who lived with Alzheimer’s disease for many years before her death in 1987. About the Alzheimer’s Association & Rita Hayworth Gala The Alzheimer’s Association is the leading voluntary health organization in Alzheimer care, support and research. Our mission is to eliminate Alzheimer’s disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health. Our vision is a world without Alzheimer’s. For more information about Alzheimer’s disease, visit http://www.alz.org or call 1-800-272-3900. The theme of this year's gala will be Experience the Mystery -- Vibrant colors, seductive sounds and exotic tastes all speak to the allure of Eastern culture. Taking our cue from the masters of luxury and glamour, the 27th annual Alzheimer’s Association Rita Hayworth Gala will explore the mystical opulence of the East right here in New York City. The evening, as always, is also a time to shine a light on the ongoing mystery of Alzheimer’s disease, which affects more than 5 million Americans and is the 7th leading cause of death in the U.S. With the continued support of our generous family of donors, the Alzheimer's Association works tirelessly to unlock the mysteries of this devastating disease and enhance efforts to move toward a brighter future. We hope you will join us at the 2010 Rita Hayworth Gala, as we participate in a spectacular evening of dinner, dancing and renewed hope toward a future free of Alzheimer’s disease PHOTO CREDIT: ©Manhattan Society.com 2010 by Gregory Partanio tel: 718.614.7740 | e-mail: GregPartanio@aol.com **************************************************************Photo ID'S Coming Shortly*********************************************