Spain’s premier fashion and jewelry Event in Soho invited guests to FOLLOW THE RED! Many enjoyed the fabulous backdrop of Soho in an inspired event for playing, shopping and merry-making as red-scarved participants took to the streets of New York. International top model and renowned cover girl Almudena Fernandez was the event's official 2011 Ambassador.
To start playing, patrons were able to go to any of the participating locations, get a Red scarf, put it on and were ready to roll! In all the stores and showrooms, where they enjoyed not only the best fashion and jewelry from Spain but also Spanish wine, cava and beer, delicious tapas, live
music and exclusive sales.