NutraCea and The Happy Hearts Fund Celebrate NutraCea's relationship with Happy Hearts Fund in Indonesia

Monday, June 25th 2007, Cooper-Hewitt, National Design Museum, 2 East 91st @ 5th Avenue, Upper East Side, New York , NY 10128. NutraCea held an evening press reception and cocktail party to announce a relationship with Happy Hearts Fund founded by Petra Nemcova and the expansion of programs with Feed the Children. The cocktail reception was held from 6 p.m. to 8 p.m. with presentations starting at 7 p.m. Speakers included Brad Edson, CEO, NutraCea; Petra Nemcova, Founder, Happy Hearts Fund; and Larry Jones, founder, Feed the Children. The Cooper-Hewitt, National Design Museum provided a synergistic backdrop for the event as one if its current exhibits "Design for the Other 90%." features objects designed to aid the global population living below the poverty level and recovering from natural disaster. Happy Hearts Fund, founded by Petra Nemcova in 2004 after her survival from the tsunami, dedicates 30% of its funds to Indonesia. The mission of the organization is to aid children around the world who suffer hardship as a result of natural, economic, and health related disasters. Happy Hearts Fund brought aid to children in Indonesia after the earthquakes in 2006. Feed the Children is a Christian, international, non-profit relief organization, their mission is to deliver food, medicine, clothing and other necessities to children and families who have suffered due to famine, war, poverty or natural disaster. Programs established by Feed the Children have helped thousands of families around the world become self-sufficient members of their communities. NutraCea is a leader in stabilized rice bran nutrient research and dietary supplement development. Through its wholly owned subsidiary RiceX, the company manufacturers as well as distributes products and food ingredients made from Rice Bran through its proprietary technology and processes. The Company has developed intellectual property to create a range of proprietary product formulations, delivery systems and whole food nutrition products. NutraCea's proprietary technology enables the creation of food and nutrition products from rice bran, normally a wasted by-product of standard rice processing. In addition to its whole foods products, NutraCea develops families of health-promoting "nutraceuticals," including natural arthritic relief and cholesterol-lowering products. More information can be found in the company's filings with the SEC and you can visit the NutraCea web site: http://www.NutraCea.com PHOTO CREDIT: ©Manhattan Society.com 2007 by Gregory Partanio with Christopher London |tel:718.614.7740 |e-mail: PrinceGregory@manhattansociety.com